SmarterUni
Brand · press kit

The marks, unlocked.

Use the logo, the wordmark, and the palette. Don't recolor, don't stretch, don't pair with another brand without asking.

§ Palette
Ink
#0B0F1A · var(--ink)
Signal
#F2D24E · var(--signal)
Paper
#F5F2EA · var(--paper)
Bone
#E7E2D3 · var(--bone)
§ Typography
Display
Instrument Serif

Headlines, kickers, editorial. Italic for emphasis.

Text
Inter Tight

Body, UI, captions. Never serif outside display.

Naming

One word, one capital: SmarterUni. Not "Smarter Uni", not "smarterUNI", not "SU".

Don'ts

  • Don't recolor the wordmark or the seal.
  • Don't pair the wordmark with another logo lock-up without written approval.
  • Don't imply endorsement by a brand on our roster unless you have a co-marketing agreement.

Press contact

Working on a story? Email press@smarteruni.com with a deadline and we'll route you to a human.

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