§ Palette
Ink
#0B0F1A · var(--ink)
Signal
#F2D24E · var(--signal)
Paper
#F5F2EA · var(--paper)
Bone
#E7E2D3 · var(--bone)
§ Typography
Display
Instrument Serif
Headlines, kickers, editorial. Italic for emphasis.
Text
Inter Tight
Body, UI, captions. Never serif outside display.
Naming
One word, one capital: SmarterUni. Not "Smarter Uni", not "smarterUNI", not "SU".
Don'ts
- Don't recolor the wordmark or the seal.
- Don't pair the wordmark with another logo lock-up without written approval.
- Don't imply endorsement by a brand on our roster unless you have a co-marketing agreement.
Press contact
Working on a story? Email press@smarteruni.com with a deadline and we'll route you to a human.